What Is Campari?

What Is Campari?

Campari is an iconic Italian aperitif that has been beloved around the world for over 150 years. With its vibrant red hue and unique bitter taste, Campari is a staple in countless cocktails and a symbol of Italian sophistication and style.

The Origins

Campari was created in 1860 by Gaspare Campari in the city of Novara, Italy. As a mixologist and entrepreneur, Campari developed a secret recipe that blended aromatic herbs, fruits, and spices to create a one-of-a-kind beverage. The exact ingredients and proportions used in Campari are still a closely guarded secret.

The Taste

Bitter yet refreshing, Campari’s taste is an acquired one that tends to divide opinions. The distinctive flavor profile is complex, with notes of citrus, cherry, and herbs, along with a pronounced bitterness. It’s this bitterness that sets Campari apart from other spirits and makes it a key ingredient in classic cocktails like the Negroni and Americano.

How to Enjoy Campari

While Campari is often enjoyed in cocktails, it can also be savored on its own. Here are a few popular ways to enjoy the unique taste of Campari:

1. Campari and Soda: Fill a glass with ice, pour in Campari, and top it off with sparkling water. Garnish with an orange slice or lemon twist for a refreshing and low-alcohol option.
2. Classic Campari Cocktails: Explore the world of mixology and try your hand at making classic Campari cocktails like the Negroni or the Garibaldi. These cocktails showcase Campari’s bold flavor and are sure to impress your guests.
3. Campari Spritz: Fill a glass with ice, add equal parts Campari and prosecco, then finish with a splash of soda water. This effervescent and bittersweet cocktail is perfect for a sunny afternoon.

The Campari Lifestyle

Campari is more than just a drink; it embodies a certain lifestyle and sense of sophistication. Often associated with Italian elegance, Campari has become a symbol of leisure, style, and sophistication.

From its eye-catching artwork to its iconic advertising campaigns, Campari has always blended art, culture, and mixology. The famous Campari calendar, featuring world-renowned photographers, models, and artists, has become a collector’s item and a celebration of beauty and creativity.

In Summary

Campari is a revered Italian aperitif known for its vibrant red color and unique bitter taste. Whether enjoyed in a classic cocktail or sipped on its own, Campari offers a distinct and sophisticated drinking experience. So next time you’re looking to elevate your cocktail game or simply unwind with a touch of Italian elegance, reach for a bottle of Campari and indulge in its timeless allure.