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All About Us

All About Us

Who We Are is a culinary sanctuary designed for home cooks, professional chefs, and anyone with a penchant for good food. As a leading digital platform, we specialize in curating a vast array of recipes that cater to all tastes and dietary needs. Our mission is to inspire culinary creativity, facilitate the sharing of mouth-watering recipes, and foster innovation in kitchens around the globe. With a user-friendly interface and an emphasis on community-driven content, stands as a beacon for those seeking to enhance their cooking skills, discover new flavors, and connect with fellow food enthusiasts.

Our History Team, chefs, writer, cameraman, manager, designer, boss

The Journey Begins

  • Foundation: In the heart of May 2020, was brought to life by Starting as a humble repository of cherished family recipes, it has blossomed into a treasure trove of culinary delights.
  • Growth: Over the years, we’ve proudly expanded our collection to encompass over 60,000 recipes. From traditional dishes that have been passed down through generations to contemporary creations that cater to the modern palate, our library is as diverse as it is extensive.
  • Community Contributions: A significant portion of our recipe collection comes from the heart and hearths of our dearest members. Personal submissions have not only enriched our database but have also woven a tapestry of culinary heritage and innovation.
  • Commitment to Quality: Every recipe on undergoes rigorous testing. Our dedicated team works tireless daily to ensure that you, our valued user, are presented with only the best. This relentless pursuit of excellence guarantees that the quest for the perfect recipe ends here, at

Above All, We Are:

  1. Friendly: At, we believe in the power of camaraderie and the joy of sharing a meal. Our platform is a warm, welcoming space for everyone, from novices to seasoned chefs, to exchange ideas, tips, and, of course, recipes.
  2. Supportive: Whether you’re looking for dinner inspiration or grappling with culinary challenges, we’re here to offer guidance, encouragement, and the resources you need to succeed in the kitchen.
  3. Creative: Cooking is an art, and at, we celebrate the creativity that goes into every dish. Our platform encourages experimentation and self-expression, empowering users to explore new cuisines, ingredients, and cooking techniques.
  4. Approachable: We understand that cooking can be daunting for some. That’s why we strive to make our content accessible to all skill levels, ensuring that everyone can experience the joy of cooking without feeling overwhelmed.
  5. Down-to-Earth: Good food doesn’t have to be complicated. We champion simple, wholesome recipes that highlight the beauty of fresh, quality ingredients. Our philosophy is that the best meals often come from the simplest of preparations.
  6. Fun: At the end of the day, cooking should be enjoyable. is not just about sharing recipes; it’s about celebrating the fun and fulfillment that comes from cooking and eating together with friends and family.

By weaving together these core values, has cultivated a vibrant, global community of food lovers. Our platform is more than just a recipe site; it’s a destination where passion for food and the art of cooking are celebrated in every click.

The Recipes Community

Sharing your opinion with

At the heart of lies a vibrant and diverse community of food lovers. Our platform is not just about recipes; it’s about the people who share, engage, and connect over their love for cooking. Here’s what makes our community special:

  • Global Flavors, Local Tastes: From the bustling streets of Bangkok to the serene countryside of Tuscany, our community brings together a rich tapestry of culinary traditions and innovations. Whether you’re in search of an authentic Pad Thai recipe or a classic American apple pie, you’ll find it here, shared by someone who knows it best.
  • Sharing is Caring: Our members are encouraged to share their own recipes, cooking tips, and culinary stories. It’s this exchange of knowledge and experiences that enriches our platform and fosters a sense of belonging.
  • Engagement and Interaction: Through comments, ratings, and social media, members can interact with one another, offering praise, suggestions, and constructive feedback. This interactive environment helps cooks of all levels grow and learn.

Community Guidelines

Only share kind and constructive comments at

To ensure that remains a welcoming and positive space for all, we’ve established a set of community guidelines. These rules are designed to foster respectful and constructive interactions within our community:

  1. Be Respectful: Treat others as you would like to be treated. Respect people’s choices, experiences, and backgrounds.
  2. Constructive Feedback Only: When commenting on recipes or posts, please offer constructive feedback. Help others improve their cooking skills with kindness.
  3. No Spam or Self-Promotion: Our community is about sharing knowledge and passion for cooking. Please refrain from using it as a platform for unsolicited advertising or self-promotion.
  4. Stay On Topic: Keep discussions relevant to cooking, recipes, and food-related topics. This helps maintain the focus and value of our community interactions.
  5. Report Inappropriate Content: If you encounter content that violates our guidelines, please report it. We’re committed to maintaining a safe and respectful environment for everyone.

Recipe Approval and Testing Product Reviews

To ensure that every recipe on meets our high standards for taste, reliability, and clarity, we’ve implemented a rigorous recipe approval and testing process:

  1. Submission Review: Each recipe submitted by our community members is initially reviewed for completeness, clarity, and originality. We check to ensure that it doesn’t duplicate existing content on our platform.
  2. Kitchen Testing: Selected recipes undergo kitchen testing, where they are prepared and evaluated by our culinary team. This step ensures that the recipes are practical, delicious, and achievable by cooks of varying skill levels.
  3. Feedback and Refinement: Based on the testing results, recipes may be refined for clarity, taste, or simplicity. This iterative process ensures that only the best recipes make it to our platform.
  4. Final Approval: Once a recipe passes all stages of review and testing, it is given the “Kitchen-Approved” seal of approval and published on for the community to enjoy.

This meticulous approach to recipe approval and testing underscores our commitment to quality and reliability, ensuring that our users have access to the best culinary content on the web.

Kitchen-Approved Recipes

At, our “Kitchen-Approved” seal is more than just a badge—it’s a promise. It signifies that a recipe has passed through our rigorous testing process and meets our high standards for quality, taste, and ease of preparation. Here’s how a recipe earns this coveted status:

  1. Comprehensive Review: Every recipe submitted undergoes a detailed review to ensure it’s clear, original, and feasible for home cooks.
  2. Expert Testing: Our culinary experts then test the recipes in a real kitchen setting, assessing everything from ingredient compatibility to cooking times.
  3. Community Feedback: We incorporate feedback from our community, making adjustments based on their experiences and suggestions.
  4. Final Touches: Before receiving the “Kitchen-Approved” seal, each recipe is fine-tuned for perfection, ensuring it’s both delicious and doable.

This meticulous process ensures that when you choose a Kitchen-Approved recipe from, you’re setting yourself up for culinary success.

Product Reviews

In the vast world of kitchen gadgets and culinary tools, finding the right product can be overwhelming. That’s where our expert product reviews come in. At, we provide:

  1. Unbiased Opinions: Our reviews are based on thorough testing and analysis, not brand partnerships or sponsorships.
  2. Real Kitchen Testing: Products are tested in real-life scenarios to assess their performance, durability, and ease of use.
  3. Comparative Analysis: We compare products against similar items on the market, highlighting their pros and cons to help you make informed decisions.
  4. User Insights: Alongside our expert reviews, we include feedback from our community members who have used these products in their own kitchens.

Our goal is to ensure you have all the information you need to make smart, informed choices about the tools you bring into your kitchen.

Diversity and Inclusion

Diversity and inclusion are at the core of everything we do at We believe that the kitchen is a place for everyone, regardless of background, culture, or dietary preferences. Here’s how we embrace diversity and promote inclusion:

  1. Global Cuisine: Our recipe collection spans the globe, celebrating the rich tapestry of culinary traditions from every corner of the world.
  2. Inclusive Content: We strive to create content that’s accessible to everyone, including recipes that cater to a wide range of dietary needs and preferences.
  3. Community Voices: We amplify diverse voices within our community, sharing stories, recipes, and experiences that reflect a multitude of perspectives.
  4. Continuous Learning: We’re committed to learning and growing, actively seeking out ways to make our platform more inclusive and welcoming for all.

By fostering a diverse and inclusive environment, not only enriches the culinary experience for our users but also reflects the world’s vast and varied tapestry of food culture.

Editorial Guidelines

At, we are committed to delivering content that not only inspires but also adheres to the highest standards of accuracy and integrity. Our editorial guidelines are the backbone of our content creation process, ensuring that our users receive trustworthy and valuable culinary information. Here’s how we maintain our standards:

  1. Accuracy and Reliability: Every piece of content, from recipes to product reviews, undergoes a rigorous verification process to ensure factual accuracy and reliability.
  2. Originality: We champion original content. All recipes and articles are crafted by our team or contributed by our community, ensuring a unique and authentic culinary resource.
  3. Transparency: When we review products or recommend tools, our insights are honest and unbiased. We disclose any partnerships and always prioritize our readers’ interests.
  4. Respect for Intellectual Property: We respect creators and their work. Any user-submitted content is carefully reviewed to ensure it doesn’t infringe on copyright laws.
  5. Inclusivity: Our content is designed to cater to a diverse audience, including considerations for dietary restrictions, cultural preferences, and cooking skill levels.

Meet the Leadership Team

Behind is a team of culinary experts, tech enthusiasts, and creative minds dedicated to revolutionizing the way the world cooks and shares food. Let’s introduce you to the leaders who make it all happen:

Charlotte Triggs – General Manager

  • Charlotte has spearheaded from its early days, guiding it to become a leading light in the online culinary world.
  • Her culinary journey began in New York’s vibrant kitchens, where she mastered her craft and developed a sharp eye for food trends.
  • Despite her leadership role, Charlotte remains passionate about hands-on cooking, particularly in the art of fermentation and the quest for the perfect sourdough.



Joy Wang – Senior Editorial Director

  • With a rich background in food journalism, Joy has spent over a decade shaping culinary narratives and spotting emerging talents.
  • Her adventurous palate has taken her around the world, exploring street food cultures and bringing those flavors back to
  • Joy believes in the storytelling power of meals and is committed to sharing those stories with the audience.



Kelli Lamb – Editorial Director

  • Kelli’s editorial prowess and nutritional science background inform’s content, blending deliciousness with wellness.
  • A proponent of sustainable cooking, she shares her love for plant-based recipes and sustainable practices with the community.
  • Kelli’s weekends are often spent in her vegetable garden or hosting cooking workshops, spreading her passion for healthy eating.



Aria Hughes – Editorial Director

  • Aria’s expertise in international cuisine, especially Asian culinary traditions, enriches’s diverse content offerings.
  • His career took off in Tokyo, where he delved into the local food scene and contributed to a renowned culinary guide.
  • Aria excels in making complex flavors accessible to home cooks and is an avid teacher of the art of stir-fry.



Danny Klein – Editorial Director of Community

  • Danny is the driving force behind’s engaging and collaborative community, with a knack for social media marketing in the gourmet food sector.
  • He is dedicated to discovering and spotlighting personal and community-shared recipes.
  • An enthusiastic baker, Danny enjoys experimenting with classic pastry recipes, adding his own creative twists.



Denise Davis – Food Group SVP & General Manager

  • Denise’s strategic vision has led the Food Group at to success, overseeing content, partnerships, and product innovation.
  • With a career spanning two decades in the food industry, she focuses on the digital transformation of culinary experiences.
  • Denise is fascinated by the fusion of technology and cooking, experimenting with gadgets like sous-vide in her kitchen adventures.



Rest of Recipes Digital Editorial Staff:


  • Jordan Matthews

Senior Editorial Director:

  • Alex Rivera

Editorial Directors

  • Taylor Morgan (Director of Recipe Innovation)
  • Jamie Chen (Director of Culinary Insights)

Senior Editors

  • Casey Kim (Lead Flavor Curator)
  • Morgan Lee (Principal Gastronomy Analyst)

Senior Content Producer, Recipes

  • Riley Thompson


  • Sam Johnson

Visuals Editor

  • Harper Diaz

Associate Editors

  • Avery Brooks (Recipe Content Associate)
  • Dakota Smith (Culinary Trends Associate)

SEO Editor

  • Cameron Hughes

Assistant Editor

  • Bailey Robinson

Community Manager

  • Jordan Parker

Senior Social Media Editor

  • Taylor Nguyen

Social Media Content Production

  • Alex Green

Senior Manager, Content Marketing

  • Morgan Bailey

Leadership/Ownership Structure is a flagship platform under the umbrella, renowned for its commitment to providing accurate, valuable content tailored to a wide-ranging audience. Launched in 2011, stands as an independent conglomerate, overseeing a diverse array of websites. With a focus on innovation and quality, has established itself as a leader in the digital content space, catering to varied interests and communities.

Contact Us

We love hearing from you! Whether you have a question, feedback, or just want to share your culinary journey, here are the best ways to get in touch with us at

  1. Email: Reach out to us at info[at] for general inquiries, support, or feedback. We’re here to help!
  2. Social Media: Follow us on Instagram, YouTube, and Facebook to stay updated on the latest recipes, tips, and community stories. DM us anytime!
  3. Contact Form: Visit our website and fill out the contact form under the “Contact Us” section. We ensure every message is read and responded to.
  4. Physical Address: Incredible Residences, 10F, 1-3 San Lau Street, Hung Hom, Hong Kong
  5. Phone #: +852 2938 1001

Work With Us

Join the team and be part of a dynamic and innovative environment that’s at the forefront of the culinary digital world. We’re always on the lookout for talented individuals who share our passion for food, creativity, and excellence. Here’s why you should consider becoming part of our team:

  1. Diverse Opportunities: Whether you’re a tech wizard, a culinary genius, or a creative content creator, we have a place for you. Explore roles in content development, culinary arts, marketing, and technology.
  2. A Culture of Innovation: At, we’re constantly pushing the boundaries of what’s possible in the digital culinary space. Join us and contribute to pioneering projects that make cooking and recipe sharing more accessible and enjoyable.
  3. Collaborative Environment: Work alongside a team of passionate professionals who are as excited about your success as their own. Our collaborative culture fosters learning, growth, and creativity.
  4. Remote Flexibility: We embrace a modern work environment with flexible remote work options, allowing you to balance your professional and personal life seamlessly.
  5. Competitive Benefits: Enjoy competitive salaries, comprehensive health benefits, and opportunities for professional development.

Write for Us

Are you a food enthusiast with a knack for writing? is always looking for fresh voices to contribute to our ever-growing collection of culinary content. Here’s how you can share your passion and expertise with our community:

  1. Recipe Submissions: Share your unique recipes with the world. Whether it’s a family heirloom recipe or an innovative creation, we’re excited to feature your culinary masterpieces.
  2. Culinary Articles: Write about the latest food trends, cooking tips, kitchen hacks, or in-depth guides on cuisines from around the globe. If it’s about food, we’re interested.
  3. Product Reviews: Got a keen eye for the best kitchen gadgets and tools? Submit your unbiased reviews and help our readers make informed decisions.
  4. Submission Guidelines: Ensure your content is original, engaging, and aligns with our editorial standards. You can submit your Recipes by creating a user profile.